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Univision New York 41 Gana la Guerra de las Rosas
Spanish-language tournament of roses parade broadcast beats NBC & ABC efforts in ratings
New York, NY -- Spanish-language TV has won New York’s War of the Roses. Yesterday, Monday, January 2, 2006, New York’s premier Spanish-language TV station, Univision 41 WXTV, drew more viewers aged 18 to 34 and 18 to 49 to its broadcast of the annual Tournament of Roses Parade than did English-language broadcasts of the parade on WNBC channel 4 and WABC-TV Channel 7. That made Univision 41 New York’s most watched TV station during the time of the parade broadcast according to Nielsen Station Index (NSI) Local People Meter (LPM) overnight ratings.
73,000 New York area viewers aged 18 to 34 watched the Tournament of Roses Parade on Univision 41 (WXTV) from 11 am to 1:30 pm on January 2. WABC, which showed the parade from 11 am to 1 pm attracted 32,000 viewers aged 18 to 34. WNBC which carried the parade from 11 am to 12:30 pm attracted 31,000 viewers aged 18 to 34.
Among those aged 18 to 49, Univision 41 attracted 135,000 viewers vs. 128,000 for WNBC and 97,000 for WABC.
Meanwhile, on New Year’s Eve, an estimated 633,000 total New York area viewers saw the Times Square premiere of “Arriba, Arriba,” the theme song Univision commissioned for its 2006 World Cup Soccer broadcasts on Univision’s broadcast of “Feliz Ano 2006” (Happy New Year 2006). “Arriba, Arriba” (Higher, Higher) was performed live in Times Square just before the annual ball drop. Among them were 118,000 aged 18 to 34, 313,000 aged 18 to 49, and 325,000 aged 25 to 54.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 67 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
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