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La Transmisión Del Latin Grammy(R) Por Univision Rompe Récord de Audiencia en Nueva York.
New York, NY -- The record show broke the record. According to Nielsen Station Index (NSI) Local People Meter (LPM) ratings, in the key young adult audience measures, the 7th Annual Latin GRAMMY® Awards, seen here on Univision 41 (WXTV), New York’s premier Spanish-language TV station, last night (November 2, 2006) from 8 pm to 11:03 pm, won its time period regardless of language with the largest audiences ever in the history of NY LPM ratings. The kudofest attracted 240,000 New York TV viewers aged 18 to 34 and 489,000 aged 18 to 49.
Also, according to Nielsen, a record 896,000 total New York TV viewers (persons aged 2 and up) regardless of language tuned in to the Latin GRAMMYs. That’s the largest New York area total audience for the Latin GRAMMYs in the history of Nielsen’s LPM ratings. Univision, which broadcasts in Spanish, showed the Latin GRAMMYs with closed captioning in English live from Madison Square Garden. Last night’s award show was the first time the Latin GRAMMYs took place in New York. Among total viewers, the Latin GRAMMYs finished second only to WABC-TV which had 985,000 in the time period.
In every audience measure, the Latin GRAMMYs have scored enormous audience gains since they were last seen on CBS in 2004. Compared to the 2004 Latin GRAMMY audience on WCBS-TV Channel 2, the Univision 41 2006 Latin GRAMMY is up 177 percent in households, up 323% in total persons, up 567% among persons aged 18 to 34, up 389% among persons aged 18 to 49, and up 312% among persons aged 25 to 54.
In another milestone, the 2006 Latin GRAMMY Awards was the most watched TV program of the past year (Nov. 3 2005 to Nov. 2, 2006) among New York area Hispanics. According to Nielsen Hispanic Station Index (NHSI) Local People Meter (LPM) ratings a whopping 867,000 New York area Hispanics (persons aged 2 and up) tuned into the Latin GRAMMY Awards on Univision 41 (WXTV). The Latin GRAMMYs were also the most watched program of the year in New York in other key measures of Hispanic audience: 485,000 Hispanic homes tuned into the awards, as did 462,000 Hispanic TV viewers aged 18 to 49 and 424,000 Hispanic TV viewers aged 25 to 54, first place in each category according to NHSI LPM figures.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 87% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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Ted Faraone
212-489-1313
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