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Univision Nombra a Maryam Banikarim Directora de Mercadeo
New York, NY -- Univision Communications Inc. (NYSE: UVN) today announced the appointment of Maryam Banikarim to the newly created position of Chief Marketing Officer. As CMO, Banikarim will be responsible for coordinating the marketing of the company and its four areas of operation – television, radio, music and online. Banikarim was previously Senior Vice President of Strategic Marketing for the Univision Networks. She will remain based in New York and will report to Ray Rodriguez, President and Chief Operating Officer, Univision Communications Inc.
“Maryam has made significant strides in enhancing Univision Networks’ strategic marketing over the last several years, and we are pleased that she will now lead all of our efforts in this arena,” said Rodriguez. “After conducting a thorough search among internal and external candidates, our choice of Maryam for this position was clear. Maryam’s entrepreneurial spirit and proven success in developing and implementing strategic marketing initiatives will be a tremendous asset to us. We are confident that she will take us to new heights in her new role.”
“I am thrilled to have been granted the unique opportunity to oversee Univision’s nationwide marketing operations and appreciate the confidence Jerry Perenchio and Ray Rodriguez have in my abilities,” said Banikarim. “Univision is at a dynamic stage of its growth. I look forward to building on the momentum and ultimately driving additional growth across all divisions of the Company.”
Banikarim has over fifteen years of broadcast, publishing, multimedia and advertising agency experience. She joined Univision in 2002. Previously, she provided management and marketing consulting services to a variety of clients, including Time Warner, Deutsche Bank, and Bacardi Ltd. Banikarim’s experience also includes roles as Publisher at Macmillan Publishing and General Manager and Marketing Director for CitySearch. In addition, Maryam was a member of the first integrated marketing solutions group at Turner Broadcasting. She began her marketing career in account management at Young & Rubicam. Maryam earned a B.A. in political science from Barnard College where she won the Harry S. Truman scholarship. She also holds an M.B.A. and a Masters in International Affairs from Columbia University and sits on the boards of Prep for Prep’s Associates Council and the Mt. Sinai Adolescent Health Center.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Univision Television Group, which owns and operates 27 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 33 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 66 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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Brooke Morganstein/Cassandra Bujarski/Shannon Provost
Citigate Sard Verbinnen
212-687-8080
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