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Univision Nueva York # 1 en Niveles de Audencia
New York, NY -- April 19, 2006 - In an astonishing ratings development, young New Yorkers have made Univision’s “Despierta America” (Wake Up, America) the city’s top-rated breakfast news program for the first time ever, regardless of the language preference of the viewer.
Yesterday, Tuesday, April 18, 2006, 50,000 New York TV viewers aged 18 to 34 watched “Despierta America” on Univision-owned WXTV Channel 41 in New York, Gotham’s premier Spanish-language TV station. That beat the 44,000 who watched ABC-TV’s “Good Morning America” on WABC-TV Channel 7, which tied for second with NBC’s “Today” on WNBC Channel 4, according to Nielsen Station Index (NSI) Local People Meter (LPM) overnight ratings. “Despierta America” scored a 1.1 rating and 10 share among New York adults aged 18 to 34 according to NSI LPM ratings. “Today” and “Good Morning America” each scored 1.0/9 NSI rating/share among those aged 18 to 34.
It is the first time in it’s nearly ten-year history that “Despierta America” has won New York’s breakfast show ratings race in a key audience category. Earlier this year, Birmania Rios, formerly an anchor of “Noticias Univision 41 Al Despertar” (Univision 41 News at Dawn) joined “Despierta America” as its New York correspondent.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
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