|
|
|
|
|
Premio Lo Nuestro Juega un Papel Estupendo en los Ratings de la Ciudad de New York
New York, NY -- Univision’s Latin music awards program, “Premio Lo Nuestro a La Musica Latina,” played to a boffo audience last night (Thursday, Feb. 23, 2006) from 8 pm to 11 pm in New York on Univision’s WXTV Channel 41. 608,000 New York TV viewers watched the star-studded, three-hour live broadcast, according to Nielsen Station Index (NSI) Local People Meter (LPM) overnight ratings. That’s a 55 percent increase over the 393,000 persons who watched Univision 41 (WXTV) on average in the comparable time period on the three previous Thursdays during the February 2006 sweep period.
In addition to scoring big with total viewers in the New York area, “Premio Lo Nuestro,” was also a hit in the key, advertiser-friendly audience categories. Among the difficult-to-reach young adults, those aged 18 to 34, “Premio Lo Nuestro” attracted 177,000 viewers, up 77% over the 100,000 who typically watch Univision 41 on Thursday nights. Among those aged 18 to 49, a whopping 317,000 New York viewers saw “Premio Lo Nuestro,” up 55% over the 205,000 average for the time period. And among those aged 25 to 54, “Premio Lo Nuestro” boosted Univision 41’s audience by 41% to 291,000 compared to the 207,000 average for the time period.
“Premio Lo Nuestro,” which honors excellence in all forms of Latin music, featured appearances by many of the brightest stars in the music galaxy. Performers included Juanes, Shakira, Alejandro Sanz, Daddy Yankee, Luis Fonsi, and Wisin y Yandell. Legends Ana Gabriel and Marco Antonio Solis were presented with special awards.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 86% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 19.8% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
| Contacto: |
Ted Faraone
212-489-1313
ted.faraone@verizon.net
|
|
|
|
