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Por 5 Años Consecutivos, Univision.Com es el Sitio de Internet en Español más Visitado, Según Estudio de Nielsen Media
Study demonstrates purchase and branding impact and proves power of cross platform advertising
New York, NY -- Univision Online, Inc., the interactive division of Univision Communications Inc. (NYSE:UVN), today announced that according to a a study conducted by Nielsen Media Research, Univision.com is the most visited Spanish-language website among Spanish-dominant and bilingual Hispanic Internet users 16 years of age or older.
The 2005 study builds on similar work conducted by Nielsen Media Research every year since 2001. Univision.com has been named the most visited Spanish-language website for the last five years in a row. This year’s Nielsen study found that Hispanic Internet users report visiting Univision.com nearly 2 times more often than Yahoo! en Español, nearly 3 times more often than Terra and nearly 13 times more often than MSN Latino.
The study also found that advertising on Univision.com positively impacts purchase behavior and that the combination of advertising on both Univision.com and the Univision Network has a powerful effect on branding and purchase intent. Households that watch the Univision Network and visit Univision.com are 58% more aware of and 14% more likely to purchase brands that have advertised on both properties in the past twelve months than Univision Network households that are not online.
In addition, the study documents sustained media consumption habits of Hispanic Internet users, confirming past years’ results that online has fast become the third most influential medium behind only television and radio. Furthermore, the 2005 study found that Spanish-dominant and bilingual Hispanic Internet users increased their time online by close to 7%, as compared to the 2004 study, and that they spend 57% more time online than they do reading magazines.
“This year’s Nielsen study proves once again that Univision.com is the premiere Internet destination for Hispanic Internet users,” said Javier Saralegui, President of Univision Online. “The study’s cross platform results on purchase intent and brand awareness are unprecedented and clearly show that the combination of Univision.com and Univision Network is the most effective way to reach Spanish-dominant and bilingual Hispanics. In short, Univision.com and Univision Network deliver proven advertiser results.”
“Through these annual studies, Univision Online has shown its ongoing commitment to providing high quality information on Internet usage by Hispanics and the dynamics of cross platform advertising,” notes Beth Corbett, Vice President of Nielsen Media Research.
The 2005 Hispanic Internet Users Study was conducted by Nielsen Media Research New Media Services in 19 markets and was commissioned by Univision Online. All participants were Hispanics 16 years of age or older in households that were Spanish-dominant or speak Spanish and English equally, and were surveyed by telephone between March 9-20th, 2005.
About Nielsen Media Research
Nielsen Media Research is the leading provider of television audience measurement and related services, worldwide. In the United States, Nielsen’s National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including People Meter service in five local markets (10 markets by 2006) and electronic set-metered service in 51 markets.
Nielsen Media Research, outside the U.S. and through international partnerships operates TV ratings panels in 45 markets. Outside the U.S., Nielsen Media Research offers radio audience measurement, print readership, direct mail measurement and customized media research services. Nielsen Media Research also provides competitive advertising intelligence information in the U.S. and in 29 markets worldwide. Through a network of affiliates, advertising expenditure coverage is extended to more than 70 countries, representing 85% of the world’s advertising spending.
Nielsen collects Internet usage and advertising information through Nielsen//NetRatings. In addition, two other business units - Nielsen Outdoor and Nielsen Sports - collect outdoor advertising and sports sponsorship information. For more information, please visit: www.nielsenmedia.com.
Nielsen Media Research is a unit of VNU Media Measurement and Information. VNU is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media measurement and information (Nielsen Media Research) and business information (Billboard, The Hollywood Reporter, Computing, Intermediair). VNU is active in more than 100 countries, with headquarters in Haarlem, the Netherlands and New York, USA. The company employs 38,000 people. Total revenues amounted to EUR 3.8 billion in 2004. VNU is listed on the Euronext Amsterdam (ASE: VNU) stock exchange. For more information, please visit the VNU website at: www.vnu.com
About Univision Online
Univision Online, Inc. is the premier Spanish-language Internet destination in the U.S., located at www.univision.com. Univision Online is a wholly owned subsidiary of Univision Communications Inc., the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Univision Television Group, which owns and operates 27 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 33 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 66 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
1-This is the average percentage difference across 14 brands, including 9 automotive, 2 skin care, 1 hair care and 2 laundry care products.
2-This is the average percentage difference across 11 brands, including 6 automotive, 2 skin care, 1 hair care and 2 laundry care products.
| Contacto: |
Emeli Gomez
Univision Online
310-410-5607
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