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Sacramento Encabeza Todos los Mercados Principales en Crecimiento de Población Hispana
Double-digit population growth in all Latino demos ranks Sacramento as Nation’s fastest-growing among top Hispanic television markets Explosive one-year growth of 22% among Hispanic adults 18-34
Sacramento, CA -- The Hispanic population in Sacramento is growing much faster than in any other major Hispanic market in the U.S., according to new population estimates just released by Nielsen Media Research.
The Nielsen figures show that the Hispanic adult population in the Sacramento TV market grew 10.6% in the last year, and 11.6% among Hispanic adults 18-49. No other major media market had growth in the double digits. The total number of Hispanics in the Sacramento television market grew 6.7% in 2004 and 16.5% since 2003.
This significant growth has made Sacramento the fastest growing among the top 15 Hispanic TV markets in the United States.
The population growth was even more dramatic in the key demographics targeted by television advertisers. Compared to the last year, the Sacramento market saw growth of 21.5% among Hispanic women 18-34, and 22.1% among Hispanic men 18-34.
For the second consecutive year, Sacramento moved up the rankings of top Hispanic TV markets – to number 12 in 2005, up from number 13 in 2004 and number 15 in 2003. The Sacramento TV market, which encompasses Stockton and Modesto, grew to a population of 797,071 Hispanic persons projected for 2005, up from 747,308 in 2004 and 684,376 in 2003. According to Nielsen Media Research, the Hispanic population in the Sacramento TV market is projected to represent 22% of total population in 2005, or more than one out of every five persons.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 80% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
| Contacto: |
Carolina Rojas-Gore
KUVS-TV Univision 19/ Sacramento
916-614-1918
cgore@univision.net
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